Fourier Analysis for Demand Forecasting in a Fashion Company
In the fashion industry, demand forecasting is particularly complex: companies operate with a large variety of short lifecycle products, deeply influenced by seasonal sales, promotional events, weather conditions, advertising and marketing campaigns, on top of festivities and socio-economic factors....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2013-08-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.5772/56839 |