Designing and explaining the behavior of consumers of counterfeit goods

<span>Growth in the use of counterfeit products in the world is increasing rapidly. The main solution to counteracting counterfeit products is to prevent the use of counterfeit products by customers who deliberately or unknowingly purchase these products. The present research is also taking st...

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Bibliographic Details
Main Authors: Gholamhossain Khorshidi, Bahman Hajipour, Mehdi Jafarzadeh Kenari
Format: Article
Language:fas
Published: University of Kurdistan 2020-01-01
Series:مطالعات رفتار مصرف کننده.
Subjects:
Online Access:http://cbs.uok.ac.ir/article_61303_bb66205a3aa0f401822e7687ee939d55.pdf