FASHION BLOGGERS AS NEW AGENTS OF FASHION INDUSTRY

The article discusses the emergence and development of fashion blogging phenomenon in Russia. First, we discuss theoretical approaches to the analysis of fashion in sociology are reviewed, and the conceptual framework for understanding the interaction between fashion bloggers and fashion industry. T...

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Bibliographic Details
Main Authors: Echevskaya O. G., Yanke E. D.
Format: Article
Language:Russian
Published: Novosibirsk State University Press 2014-06-01
Series:Vestnik Novosibirskogo Gosudarstvennogo Universiteta. Seriâ: Socialʹno-Èkonomičeskie Nauki
Subjects:
Online Access:https://nsu.ru/ef/vestnik_ngu_ef/2014_2_16