FASHION BLOGGERS AS NEW AGENTS OF FASHION INDUSTRY
The article discusses the emergence and development of fashion blogging phenomenon in Russia. First, we discuss theoretical approaches to the analysis of fashion in sociology are reviewed, and the conceptual framework for understanding the interaction between fashion bloggers and fashion industry. T...
Main Authors: | Echevskaya O. G., Yanke E. D. |
---|---|
Format: | Article |
Language: | Russian |
Published: |
Novosibirsk State University Press
2014-06-01
|
Series: | Vestnik Novosibirskogo Gosudarstvennogo Universiteta. Seriâ: Socialʹno-Èkonomičeskie Nauki |
Subjects: | |
Online Access: | https://nsu.ru/ef/vestnik_ngu_ef/2014_2_16 |
Similar Items
-
The Role of Fashion Bloggers in Fashion Marketing Communication
by: Akvilė Mickevičiūtė, et al.
Published: (2019-10-01) -
Blowing up the fashion bubble, or nine things wrong with fashion: an outsider’s comment. A critical essay on fashion as a creative industry
by: Kristina Stankevičiūtė
Published: (2021-10-01) -
THE CURRENT UNDERSTANDING OF FASHION ESSENCE
by: Anastasya Aleksandrovna Zhilina, et al.
Published: (2015-09-01) -
FEATURES OF BRAND POSITIONING IN FASHION INDUSTRY
by: E E Konyukhova, et al.
Published: (2016-12-01) -
Fashion and Postcolonial Critique
Published: (2019)