Advertising and Wine Language: Considerations on New Consumption Patterns
In today’s consumer society, the wine has gone from being the staple diet to become one of the signs that show the status of the subject, as a demonstration of high rank and taste, aspirations, status, lifestyle, in which having fun, the pleasure, is the fruit of knowledge. It’s a hobby, a leisure c...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2013-12-01
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| Series: | Cross-Cultural Management Journal |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/CMJ2013_I2_6.pdf
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