Persuasive appeals in Jordanian and Algerian telecommunication television commercials
The present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials. To this end, 12 television advertisements (six from Jordan and six from Algeria) were randomly sele...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
De Gruyter
2020-07-01
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| Series: | Open Linguistics |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/opli-2020-0021 |