Mall shopping preferences and patronage of mature shoppers
Orientation: Retailers often consider other market segments ahead of mature consumers because they perceive that they have limited purchasing power. This study addressed this misperception by investigating the buying behaviour of mature consumers. Research purpose: The purpose of this study was to i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2014-04-01
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| Series: | SA Journal of Industrial Psychology |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/1175 |