SME Internationalization in Emerging Markets: Symbiotic vs. Commensal Pathways
Purpose – The purpose of this research is to develop, test, and validate the symbiotic networking concept of SMEs internationalization pathways. Design/Methodology/Approach – Survey data were collected from managers/owners of SMEs operating in the textile industry in China and Russia. The applied...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Warsaw
2016-05-01
|
| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Subjects: | |
| Online Access: | http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_3/JMCBEM_1(3)-2016_1Mikhailitchenko,_Varshney.pdf |