A Study of Consumers’ Intentions to Participate in Responsible Tourism Using Message Framing and Appeals

Since responsible tourism (RT) emerged as a critical issue in the tourism literature in the early 2000s, the challenge has been how to encourage consumers to practice RT. In this context, the goal of this study is to examine effective ways to promote individuals’ RT behavior using message...

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Bibliographic Details
Main Authors: Ahyoung Yoon, Daeyoung Jeong, Jinhyung Chon, Ji-Hwan Yoon
Format: Article
Language:English
Published: MDPI AG 2019-02-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/11/3/865