A Study of Consumers’ Intentions to Participate in Responsible Tourism Using Message Framing and Appeals
Since responsible tourism (RT) emerged as a critical issue in the tourism literature in the early 2000s, the challenge has been how to encourage consumers to practice RT. In this context, the goal of this study is to examine effective ways to promote individuals’ RT behavior using message...
Main Authors: | Ahyoung Yoon, Daeyoung Jeong, Jinhyung Chon, Ji-Hwan Yoon |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2019-02-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/11/3/865 |
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