Clean, Cheap, Convenient: Promotion of Electronic Cigarettes on YouTube
Introduction Videos promoting electronic cigarettes (e-cigarettes) can be easily accessed on YouTube. Marketing claims present in YouTube videos may help shape the public’s opinion of e-cigarettes. Thus, it is important to understand the most frequent marketing claims and video sources. Methods The...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Publishing
2017-04-01
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| Series: | Tobacco Prevention and Cessation |
| Subjects: | |
| Online Access: | http://www.journalssystem.com/tpc/Clean-Cheap-Convenient-Promotion-of-Electronic-Cigarettes-on-YouTube,69393,0,2.html |