‘I just saw this on Facebook, I need it now’: Exploring Small Business use of Facebook
This paper reports on a study exploring social media adoption and use by twelve small businesses. Results indicate that Facebook is the dominant platform used and it can provide small businesses with a virtually cost free and easy way to reach customers. Businesses reported immediate results from us...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Australasian Association for Information Systems
2014-11-01
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| Series: | Australasian Journal of Information Systems |
| Subjects: | |
| Online Access: | http://journal.acs.org.au/index.php/ajis/article/view/1094 |