Vietnamese Consumers’ Preferences for Functional Milk Powder Attributes: A Segmentation-Based Conjoint Study with Educated Consumers

Vietnamese Consumers’ Preferences for Functional Milk Powder Attributes: A Segmentation-Based Conjoint Study with Educated Consumers

This paper investigated Vietnamese consumers’ preferences for functional milk powder products to determine if there were differences in market segments. A Qualtrics survey and a 1000minds choice-based conjoint survey were completed by 272 participants, predominantly 18-30-year-old males with high ed...

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Bibliographic Details
Main Authors: Trong Phan, Phil Bremer, Miranda Mirosa
Format: Article
Language:English
Published: MDPI AG 2020-06-01
Series:Sustainability
Subjects:
food quality and safety labels
conjoint analysis
milk powder
functional food
consumer preference
Online Access:https://www.mdpi.com/2071-1050/12/13/5258

Internet

https://www.mdpi.com/2071-1050/12/13/5258

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