Customer value in restaurants in Port Elizabeth: what customers experience and what managers perceive
Delivering value for customers has become a central theme in restaurants. The paper examines customer value from two perspectives, i.e. that of restaurant management and that of the customer. The questionnaires were based on the DINESERV model (developed by Stevens, Knutson & Patton, 19...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2015-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article13_vol4(2)july-nov_2015.pdf
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