Gender Differences in Reactions to TV Political Advertising: An Empirical Study of the 2015 Presidential Election in Poland
Many studies on TV political advertising suggest the gender differences in the reactions to advertising in the affective aspect, both at the level of liking and evaluation of the candidates. The article follows this trend, presenting an empirical study carried out in Poland during the 2015 president...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Maria Curie-Skłodowska University, Lublin, Poland
2021-01-01
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| Series: | Annales Universitatis Mariae Curie-Skłodowska. Sectio K, Politologia |
| Subjects: | |
| Online Access: | https://journals.umcs.pl/k/article/view/11505/8578 |