EFFECT OF MARKETING STRATEGY ADAPTATION ON KNOWLEDGE EXPLOITABILITY
The objectives of this research is establishing a theoretical model to explain the effect of marketing strategy adaptation on knowledge exploitability. The research is a modeling approach, by using the library and literature method. Besides that, the study employs the theoretical study to strengthen...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2018-09-01
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| Series: | Jurnal Aplikasi Manajemen |
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| Online Access: | http://jurnaljam.ub.ac.id/index.php/jam/article/view/1304 |