Stories, Heroes and Commercials. Spreading the Message across with a New Type of Responsibility
Stories have always been a form of communication, the first form of narrative we have encountered in early childhood. And although we have grown up they continue to fascinate us. They maintain and recreate bonds with old traditions, legends, archetypes, myths and symbols. In analyzing stories, Josep...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Management National University of Political Studies and Public Administration
2015-12-01
|
| Series: | Management Dynamics in the Knowledge Economy |
| Online Access: | http://www.managementdynamics.ro/index.php/journal/article/view/160 |