Introducing a mobility on demand system to prospective users with the help of a serious game

Introducing a mobility on demand system to prospective users with the help of a serious game

Sustainable mobility concepts are challenged to create a positive users' attitude and a high willingness-to-use to be adopted and survive on the market. Prospective users must not merely be informed about the service but become involved and feel affected. The contribution introduces a digital l...

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Bibliographic Details
Main Authors: Alexandra König, Niels Kowala, Jan Wegener, Jan Grippenkoven
Format: Article
Language:English
Published: Elsevier 2019-12-01
Series:Transportation Research Interdisciplinary Perspectives
Subjects:
Serious game
Gamified learning
Knowledge transfer
Mobility on demand
Diffusion of Innovation Model
Technology Acceptance Model
Online Access:http://www.sciencedirect.com/science/article/pii/S2590198219300788

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http://www.sciencedirect.com/science/article/pii/S2590198219300788

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