Analysis of José Luis Rodríguez Zapatero’s nonverbal communication
Aware of television’s high level of persuasion and impact, politicians have progressively adapted their messages to the guidelines of the audiovisual media in order to strongly persuade TV viewers, which are seen as potential voters. Currently, the communication, marketing and telegenicity teams of...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de La Laguna
2010-01-01
|
| Series: | Revista Latina de Comunicación Social |
| Subjects: | |
| Online Access: | http://www.revistalatinacs.org/10/art3/911_Cervantes/33_ImeldaEN.html |