Marketing planning by learning: "Plearning" approach
This work emphasizes that the final outcome of planning is not only the benefit of having the ready plan but showing that the very process of planning through which a business goes through, is important. Here we consider the process of learning in order to get a complete picture of current and futur...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2006-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710602079I.pdf |