Identifying the Predictors of Participation in Facebook Pictivism Campaigns
In recent years, several online social campaigns have encouraged individuals to change their Facebook profile pictures for a cause, such as the Human Rights Campaign’s red and pink equal sign in support of same-sex marriage. These “pictivism” campaigns allow individuals to express themselves and par...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2017-08-01
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Series: | Social Media + Society |
Online Access: | https://doi.org/10.1177/2056305117727637 |