Identifying the Predictors of Participation in Facebook Pictivism Campaigns

In recent years, several online social campaigns have encouraged individuals to change their Facebook profile pictures for a cause, such as the Human Rights Campaign’s red and pink equal sign in support of same-sex marriage. These “pictivism” campaigns allow individuals to express themselves and par...

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Bibliographic Details
Main Authors: Anne Oeldorf-Hirsch, Rory McGloin
Format: Article
Language:English
Published: SAGE Publishing 2017-08-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305117727637