HEDONISMO E MORALISMO: CONSUMO NA BASE DA PIRÂMIDE
Economic stability in Brazil has allowed items that were formerly only accessible to the better-off social classes, to be consumed at ¨the bottom of the pyramid¨. This has aroused the interest of both the academic and business world and led to a desire for a better understanding of this phenomenon....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2013-03-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_0034_7590201300200007.pdf |