Pain in advertising: an analysis of the content and design of the advertisements in press after 11-M terrorist attacks

On the anniversary of the attacks of 11 March 2004 which occurred in Madrid, we conducted a study which focused on the advertising published the days following the attacks. This study examines the message content and layout of ads across a sample of 178 advertisements published in the Spanish press....

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Bibliographic Details
Main Authors: Esther Martínez-Pastor, Manuel Montes-Vozmediano
Format: Article
Language:English
Published: Universidad de Navarra 2015-01-01
Series:Communication & Society (Formerly Comunicación y Sociedad)
Subjects:
Online Access:https://revistas.unav.edu/index.php/communication-and-society/article/view/35972