Pain in advertising: an analysis of the content and design of the advertisements in press after 11-M terrorist attacks
On the anniversary of the attacks of 11 March 2004 which occurred in Madrid, we conducted a study which focused on the advertising published the days following the attacks. This study examines the message content and layout of ads across a sample of 178 advertisements published in the Spanish press....
Main Authors: | Esther Martínez-Pastor, Manuel Montes-Vozmediano |
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Format: | Article |
Language: | English |
Published: |
Universidad de Navarra
2015-01-01
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Series: | Communication & Society (Formerly Comunicación y Sociedad) |
Subjects: | |
Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/35972 |
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