Les effets cognitifs des conflits discursifs sur le non-changement de comportement
This research brief intends to verify, on the basis of the theory of relevance, any symmetry between the efforts made and the effects obtained by the communication campaign on AIDS in Cameroon. The main assumption is that any communication must be part of the cognitive environment of the target popu...
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| Format: | Article |
| Language: | fra |
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Université Laval
2012-02-01
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| Series: | Communication |
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| Online Access: | http://journals.openedition.org/communication/2983 |