Effect of Variety Seeking and Electronic Word of Mouth on Brand Switching (Study on Millennial Generation as Modern Coffee Shop Consumers in Surabaya)
The purpose of this study is to find out the Effect of Finding Variations and Communicationby OnlineWord of Mouthtoward Brand Switching (Study on Coffee Shop Consumers in Surabaya). This type of research is conclusive research. Research with problem solving research studies using the number of respo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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International journal of multicultural and multireligious understanding
2021-08-01
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| Series: | International Journal of Multicultural and Multireligious Understanding |
| Subjects: | |
| Online Access: | https://ijmmu.com/index.php/ijmmu/article/view/2976 |