e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use

e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use

This study proposes a new model by partially combining personality traits (PT) and Technology Acceptance Model (TAM) attributes to examine the influences of personality characteristics (conscientiousness, openness) and perception of technology (perceived usefulness, perceives ease of use) on e-purch...

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Bibliographic Details
Main Authors: Massoud Moslehpour, Van Kien Pham, Wing-Keung Wong, İsmail Bilgiçli
Format: Article
Language:English
Published: MDPI AG 2018-01-01
Series:Sustainability
Subjects:
conscientiousness
openness to experience
perceived ease of use
perceived usefulness
online purchase intention
Online Access:http://www.mdpi.com/2071-1050/10/1/234

Internet

http://www.mdpi.com/2071-1050/10/1/234

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