INTERNET MEDIA IN MARKETING COMMUNICATION OF POLISH COMPANIES
The main objective of this article is to present the possibilities and scope of the use of new media for the necessities of marketing communications. The theoretical basis consists of scholarly literature relating to the described problem. In the empirical part the results of the author’s own resear...
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| Format: | Article |
| Language: | English |
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Publishing House of Rzeszow University of Technology
2016-06-01
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| Series: | Modern Management Review |
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| Online Access: | http://doi.prz.edu.pl/pl/pdf/zim/224 |