Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas

<span><em>The reciprocal of WOM (word of mouth) &amp; switching cost into  purchasing and loyality. The purpose of research  The affect WOM  and switching cost of the decision to purchase &amp; loyalty; The affect  the decision to purchase of loyalty . The population this researc...

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Bibliographic Details
Main Authors: Iha Haryani Hatta, Setiarini Setiarini
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Sumatera Utara 2018-04-01
Series:Jurnal Ilmiah Manajemen dan Bisnis
Subjects:
Online Access:http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1728