Evaluating the Effect of Digitalization on the Sales Force of Pharmaceutical Industry
Digitalization is altering the processes and the comportment of many industries. Sales Force Automation (SFA) tool is designed to enable and assist the Sales Executive of the Pharmaceutical industry. This study empirically examines the Deleon and McLean Information System (IS) success model in the I...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2018-08-01
|
| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2018_2/Abha.pdf |