APPLICATION OF PENALTY ANALYSIS TO INTERPRET JAR DATA – A CASE STUDY ON ORANGE JUICES
Penalty analysis is a graphical technique to reveal the possible penalty paid by the product in terms of reduced overall liking by not being Just About Right (JAR) on a characteristic. Thus consumer affective tests were conducted to investigate the use of penalty analysis to model consumer acceptanc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universitatii din Pitesti
2017-07-01
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| Series: | Current Trends in Natural Sciences |
| Subjects: | |
| Online Access: | https://www.upit.ro/_document/21535/paper_1.pdf |