Creating social marketing strategy on the internet within preventive health care - human papilloma virus vaccination campaign

Creating social marketing strategy on the internet within preventive health care - human papilloma virus vaccination campaign

Introduction/Objective. The main aim of the paper is to develop a foundation for creating internet social marketing strategy in preventive health care, through research and campaign for vaccination against human papillomavirus (HPV). The aim of the study was to introduce a strategic approach of soci...

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Bibliographic Details
Main Authors: Mitrović Jelena, Knežević Sandra, Žugić Jelena, Kostić-Stanković Milica, Jović Marija, Janičić Radmila
Format: Article
Language:English
Published: Serbian Medical Society 2019-01-01
Series:Srpski Arhiv za Celokupno Lekarstvo
Subjects:
human papillomavirus
vaccination
prevention
Social marketing
strategic marketing on the internet
Online Access:http://www.doiserbia.nb.rs/img/doi/0370-8179/2019/0370-81791800063M.pdf

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http://www.doiserbia.nb.rs/img/doi/0370-8179/2019/0370-81791800063M.pdf

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