Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers
In the last decade, the new means of communication have determined substantial changes in human behavior and in the way individuals interact with each other. Besides the numerous benefits and opportunities that have arisen throughout the digitalization process, both for individuals as well as for pr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vasile Goldis University Press
2021-09-01
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| Series: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/sues-2021-0014 |