Business Model Creativity:
This paper presents a model for feasibility testing of novel ideas for business model innovators. It suggests a five-step systematic involvement of non-domain-related knowledge intended to deliver more unique ideas that are feasible in the decision-making phase of business model innovation.
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Press
2018-11-01
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| Series: | Journal of Business Models |
| Online Access: | https://somaesthetics.aau.dk/index.php/JOBM/article/view/2454 |