Exploring Utilitarian and Hedonic Aspects of Consumption at the Bottom of Pyramid

Exploring Utilitarian and Hedonic Aspects of Consumption at the Bottom of Pyramid

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Bibliographic Details
Main Authors: Felipe Gerhard, Lucas Lopes Ferreira de Souza, Verónica Peñaloza, Marianela Denegri
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2017-08-01
Series:REMark: Revista Brasileira de Marketing
Subjects:
Trade Fairs
Low-Income Consumption
Hedonic Consumption
Utilitarian Consumption.
Online Access:http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3517

Internet

http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3517

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