Exploring Utilitarian and Hedonic Aspects of Consumption at the Bottom of Pyramid
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Main Authors: | Felipe Gerhard, Lucas Lopes Ferreira de Souza, Verónica Peñaloza, Marianela Denegri |
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Format: | Article |
Language: | Portuguese |
Published: |
Universidade Nove de Julho
2017-08-01
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Series: | REMark: Revista Brasileira de Marketing |
Subjects: | |
Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3517 |
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