Analitik Hiyerarşi Proses Yöntemiyle İşletmelerde Strateji Belirleme = Determination Strategy in Business with Analytic Hierarchy Process

The SWOT analysis is an analysis where external and internal environments of an enterprise are analyzed to find out strategic factors that affect the enterprises' outcomes. These factors are also used to determine the strategies that would be followed. However, the SWOT analysis bears some insu...

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Bibliographic Details
Main Authors: Adnan AKIN, İhsan YÜKSEL
Format: Article
Language:English
Published: Dogus University 2006-06-01
Series:Doğuş Üniversitesi Dergisi
Subjects:
Online Access:http://journal.dogus.edu.tr/index.php/duj/article/view/113