Examining the Key Factors Affecting e-Service Quality of Small Online Apparel Businesses in Malaysia
e-Service quality (eSQ) is increasingly recognized as an important aspect, as well as the key to determining the competitive advantage and factor in the long-term retention of firms operating online. This study, therefore, is aimed at identifying the key determinants of eSQ among the small online ap...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2015-04-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244015576550 |