NPD project portfolio selection using reinvestment strategy in competitive environment
This study aims to design a new model for selecting most fitting new product development projects in a pool of projects. To catch the best model, we assume new products will be introduced to the competitive markets. Also, we suppose the revenue yielded by completed projects can be reinvested on impl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2018-01-01
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| Series: | International Journal of Industrial Engineering Computations |
| Subjects: | |
| Online Access: | http://www.growingscience.com/ijiec/Vol9/IJIEC_2017_16.pdf |