Viewing alcohol warning advertising reduces urges to drink in young adults: an online experiment

Abstract Background Tobacco counter-advertising is effective at promoting smoking cessation. Few studies have evaluated the impact of alcohol warning advertising on alcohol consumption and possible mechanisms of effect. This pilot study aimed to assess whether alcohol warning advertising is effectiv...

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Bibliographic Details
Main Authors: Kaidy Stautz, Theresa M Marteau
Format: Article
Language:English
Published: BMC 2016-07-01
Series:BMC Public Health
Subjects:
Online Access:http://link.springer.com/article/10.1186/s12889-016-3192-9