The Impact of Communication Campaigns on the Organizational Identity
Organizational identity is a key element in a continuous exploration and definition, where the need to be defined as well as possible is continuous. This paper sets forth the factors of impact on the organizational identity from the communication campaigns viewpoint. The manner in which a brand trie...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2019-04-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2019_1/Pricope_Trif_Neculita_Susanu.pdf |