Differentiation strategy, firm structure and performance of star rated hotels

It is estimated that emerging economies will get over 1 billion international tourists by the year 2030. Strategic management researchers have severally recommended credible research in the area of strategy-structure coalignment in the hospitality industry. The purpose of this study was to analyze t...

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Bibliographic Details
Main Authors: Jane Nyokabi Njuguna, Juliana Namada, Maina Muchara
Format: Article
Language:English
Published: Ümit Hacıoğlu 2019-10-01
Series:International Journal of Research In Business and Social Science
Online Access:https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/498