Nonprofit marketing – does strategic planning help?
This article generally discusses the role marketing strategies play in promoting the nonprofit sector in its efforts to reach out and engage its audiences. Many nonprofit organizations consider the use of tactical marketing strategy as useful and essential. The success of the nonpr...
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| Format: | Article |
| Language: | deu |
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DOBA Business School Maribor
2020-11-01
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| Series: | Mednarodno Inovativno Poslovanje |
| Subjects: | |
| Online Access: | https://journal.doba.si/OJS/index.php/jimb/article/view/JIBM.2020.12.2.10.96-104/223 |