The Effect of Brand Image And Quality Of Educational Services On Customer Satisfaction

This study aims to provide information on the influence of brand image, the quality of education services on consumer satisfaction. This research uses survey method with path analysis technique, with a sample of 244 respondents. The results of the study prove that (1) there is a positive and signifi...

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Bibliographic Details
Main Author: Connie Chairunnisa
Format: Article
Language:English
Published: Universitas Tarumanagara 2018-10-01
Series:Jurnal Manajemen
Subjects:
Online Access:https://ecojoin.org/index.php/EJM/article/view/425