Consumers’ motivation and purchasing behavior in selected shopping chain with grocery: a case study
Food products are among the most frequently purchased goods, because they are part of the basic life necessities of every individual. In this paper, we focused on the shopping behavior of consumers who buy products in the shopping chain COOP Jednota. The main goal was the analysis of motivational an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Slovak University of Agriculture in Nitra
2020-12-01
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| Series: | Mathematics in Education, Research and Applications |
| Subjects: | |
| Online Access: | http://meraa.uniag.sk/docs/2020-02/orszaghova-petrekova.pdf |