Efficient Marketing Strategies in the Financial-Banking Field in Crisis Conditions
Financial-banking marketing will have to radically reform. The specialists in this field will needto give up the classic and aggressive tactics totally not transparent. They will sit in front of the clients withnon sophisticated products dressed up in strident colours. The change of the marketing ta...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2009-06-01
|
| Series: | EIRP Proceedings |
| Subjects: | |
| Online Access: | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/497/456 |