SWOT Analysis of the Romanian Tourism Market Component of the Marketing Plan

Managing the marketing-related activity is all about the context assesement in wich a company finds itself at a given time. The marketing specialist will perform a detailed analysis, i.e. a SWOT Analysis, through wich he can pinpoint the company’s strong points in corellation with the favourable opp...

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Bibliographic Details
Main Author: Șerban Comănescu Adrian
Format: Article
Language:English
Published: Ovidius University Press 2017-01-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
Online Access:http://stec.univ-ovidius.ro/html/anale/RO/2017-2/Section%20IV/23.pdf