Succes on the International Market Depends on Brand Strategy
Brand strategy is vital for the succes of the company on the international market. Identity and positionning are critical in order to develop a succesufull brand strategy. These two very important dimensions of any strategy of brand are accompanying every strategical option. Creating and launching n...
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| Format: | Article |
| Language: | English |
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General Association of Economists from Romania
2006-10-01
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| Series: | Theoretical and Applied Economics |
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| Online Access: | http://www.ectap.ro/articole/134.pdf |