Cultural distance and entry mode choices of german companies from the automotive industry in Brazil Distância cultural e escolha do modo de entrada de empresas alemãs do setor automobilístico no Brasil
<p class="Texto">This study has as objective to analyze the relation between the national culture distance between Brazil and Germany and the market entry mode chosen by this companies when penetrating the Brazilian automotive market. In order to develop the study, literature and aca...
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| Format: | Article |
| Language: | English |
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Universidade do Sul de Santa Catarina
2013-05-01
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| Series: | Revista Eletrônica de Estratégia e Negócios |
| Subjects: | |
| Online Access: | https://www.portaldeperiodicos.unisul.br/ojs/index.php/EeN/article/view/901 |