STRATEGIC ALLIANCES – VIABLE ALTERNATIVE TO CREATE A COMPETITIVE ADVANTAGE IN A GLOBAL MARKET
In the past years, in the light of the economic turbulences all around the world, one of the most important ways to assure a competitive advantage is creating a strategic alliance. Such collaborative ventures between firms were developed as a response to the changes which have been happening t...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2010-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2010-04.II/9_IRINA_NICOLAU.pdf |